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Niki · 11 January 2023

5 tips on how to write compelling product descriptions for an e-commerce store on Shopify?

Product descriptions represent an essential part of any e-commerce website. A well-written product description can help your potential customers understand the value of a product, while a poorly-written one can lead to confusion and can make your customers leave the store.

Therefore it’s important to know how to write compelling product descriptions that will describe the products well and help drive sales at the same time. In this article, we’ll provide you with 5 tips and best practices for writing products descriptions for your e-commerce store on Shopify (applicable to any other e-commerce platform).

Do you want to save time and money on writing product descriptions without compromising quality? Then try our app CopyCrab – a Shopify app that helps you create compelling product descriptions in seconds. Provide a few keywords and highlights, and our AI will generate engaging, SEO-friendly product descriptions.

1. Keep the product descriptions concise and to the point

Your customers don’t have time to read one-page long descriptions. It’s better to keep them brief and focused on the key features and benefits of the product. However, if a product requires detailed information, make sure to present it in an organized and easy-to-read format. You can also display a part of the product description only on clicking a text label, which opens a modal window (e.g. a sizing chart).

2. Use formatting and break up the text

Make your product descriptions easy to read by using headings, bullet points, and short paragraphs. Using collapsible tabs in Shopify, you can break down the description into specific sections, such as the product character, material, dimensions, etc. To create the tabs, you will need to set up product metafields or use an app. This will make the description more organized and easy for customers to navigate, which can improve the customer experience and lead to more sales.

Collapsible tabs used for product descriptions

3. Use simple language that’s easy to read

Avoid using jargon or technical terms that may not be familiar to your audience. Instead, use language that is straightforward and clear. This will make it easier for your customers to understand the product and its features, making them more likely to make a purchase. However, if your audience uses specific terms in their industry, it’s important to include them in the product descriptions to tailor the language to your target audience.

4. Provide size and material specifications

Including a reference to a size chart in your product descriptions can help customers ensure that they are purchasing the right size. Additionally, providing information about the materials used to make the product can help customers understand the quality and durability of the item. This can be especially useful for eco-conscious customers who are looking for products made from sustainable materials.

5. Suggest complementary products

Another important aspect to consider is including information about complementary products. This can help customers see how different products can be used together, and can increase the chances of them making multiple purchases. For example, if you’re selling a dress, you can suggest matching shoes, purse or jewelry. In Shopify, you can add a “You may also like” or “Complete the Look” section under the product description and use the Shopify Search & Discovery app to choose which products to show.

Collapsible tabs used for product descriptions

Last but not least, make sure your product descriptions are unique. Don’t copy them from your competitors as it can negatively impact your store’s SEO score. Additionally, if you need to update a dozens of product descriptions, prioritize updating the products which drive the most sales. We hope that these tips & tricks will make writing the descriptions easier. If you have any questions, feel free to reach out.

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