Shopify updates discounts: Market-level discounts and discount tags

Shopify has introduced two new discount-related features — and one of them is a major improvement for international stores.

Merchants can now assign discounts to specific markets, making it possible to control exactly where promotions apply. Shopify also added discount tags, helping stores organize and filter discounts more efficiently.

Assign discounts to specific markets

Until now, managing discounts across multiple markets often required third-party apps or custom workarounds. With the new update, discounts can now be assigned directly to specific markets inside Shopify.

For example, you can now:

Run promotions only in selected countries or regions
Create offers exclusively for B2B customers
Launch online-only sales without affecting retail locations
Create market-specific campaigns for international stores

The new feature is available directly on the Discount Details page under Eligibility section and supports both:

Automatic discounts
Discount codes

Discounts applied per market on Shopify

Select a market for a specific market

Add tags to your discounts

Shopify has also introduced support for discount tags, making it easier to organize and manage larger numbers of promotions.

You can now add tags to any discount and use them for:

Grouping related campaigns
Filtering discounts faster
Improving internal organization

This is especially useful for stores running seasonal campaigns, influencer or affiliate discounts, B2B promotions, multiple regional offers, and else.

Tags can be added directly in the Discount Details page, and the Discounts overview now supports filtering and searching by tags as well.

Assign tag to a discounts

Filter discounts on Shopify

And that’s it! If you need help setting up Shopify Markets, discounts, or more advanced promotional strategies, let us know — we’re happy to help.